It is interesting to study what made our culture and why are this or that phenomena occurs around us?
I came across with a research report which said about the fast food culture. The title said that you are how you eat, fast food impatience. This research paper obviously point out behaviour of the people nowadays, which emphasis on pursuing instant gratification, speed and time efficiency.
Our creative industry also influenced by the fast food culture. Many clients are focusing on delivering the final design work, and neglect the value of the design process. This is why design template selling sites and crowdsourcing sites are so popular right now. These sites able the clients to get what they want instantly, what is appealing to them and some time they didn’t value the effectiveness of the design.
Bo Zhong, Chen. (2010). “You Are How You Eat : Fast Food and Impatience” Available at http://pss.sagepub.com/content/21/5/619 [Accessed: 21 January 2014]
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