Instagram is a great medium for the amateur and professional. Instead of capturing meaningless food photos or an amazing scene, explore the new ways to use Instagram and how to define Instagram is a great medium is more important.
Nike is a great example in using the Instagram as a tool to promote their brand. Having a contest and get inspiration for the design of your shoes is awesome. Not only you can get colour from the your Instagram pictures, it also added a litter story to tell when you look at the shoes.
Reference:
"Nike PHOTOid: Design Awesome Kicks Inspired by Your Instagrams" Accessed August 7, 2013.
http://gizmodo.com/5995049/nike-photoid-design-awesome-kicks-inspired-by-your-instagrams
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